Willow & Birch Salon

Overview

Willow & Birch Salon is an award-winning full-service salon, spa, and boutique located in the heart of Downtown Springfield, Illinois. Spanning 3 stories and 19,000 square feet, it offers a comprehensive range of hair, spa, and beauty services in a welcoming environment. Note: No sauna facilities are mentioned or depicted in the website content; the business focuses on salon and spa services.

• Facility type: Modern multi-level salon and spa with boutique retail, featuring eclectic decor including vintage items for a warm, character-filled atmosphere.
• Overall atmosphere and experience: Positive and hospitable from the moment you enter, with an exceptional front desk team, highly trained service providers emphasizing personal connections, technical expertise, and ongoing education. The vibe promotes positivity, growth, family, teamwork, opportunity, and hospitality, creating an unmatched, delightful experience described as “a beautiful day to branch out!”.

Features & Amenities

• Matchmaking Quiz: Interactive tool to pair clients with the best stylist or provider based on style, preferences, and personality (via app.joinmya.com/willowandbirch).
• Online Booking & Appointments: Powered by Boulevard for seamless scheduling; view appointments at blvd.app.
• Boutique Shop: Retail products like O&M Original & Mineral, REF, B3 Brazilian Bond Builder (shampoos, conditioners $32-$40), Kitsch hair clips ($10), Jon Renau wig stand ($20), Sweet Grace Hand Cream ($15), and more. E-gift cards available; physical cards in-store.
• Team Bios: Detailed profiles of 20+ staff (CEO, directors, Level 1-7 stylists, estheticians, massage therapists, front desk, etc.), including personalities, astrological signs, and Instagram links.
• Pickup Service: Available at the location, usually ready in 24 hours.
• Payment Options: Affirm for orders over $35 (no fees, no credit impact); Shop Pay.
• Google Recognition: Top Quality Store badge.
• Social Media: Active on Facebook, Instagram (@willowbirchsalon), TikTok.

Services

Wide array of salon and spa services, categorized as “This is How We Do It…” with specialized providers:

• Hair Services:
  • Haircuts
  • Gray Coverage
  • Going Lighter (balayage, highlights)
  • Going Darker
  • Reds & Creatives (vibrant colors)
  • Color Enhancements
• Treatments & Care:
  • Hair treatments
  • Styling & Extensions
• Spa & Beauty:
  • Makeup
  • Waxing
  • Facials (by specialists like Clare Hylin)
  • Massage (by Lynsie Cook)
  • Esthetics & Microblading (by Stevie Lievens, Morgan Adamski)
  • Wedding coordination (Jess Roegge)

Clients can book via website or quiz for personalized matches.

Pricing

• Service pricing: Not explicitly listed on the provided pages; consultations recommended via booking.
• Retail Products (examples):
  • Kitsch Enameled 4 Piece Snap Clip Set - Terracotta: $10 USD
  • Jon Renau Travel Wig Stand: $20 USD
  • Sweet Grace Hand Cream: $15 USD
  • B3 Products (shampoos/conditioners): $32-$34 USD
  • B3 Ionic Treatments: $40 USD
• Gift Cards: E-gift cards purchasable online; usable for services and retail.
• Financing: Pay over time for orders >$35 via Affirm.

Location & Hours

• Address: 521 East Washington Street, Springfield, IL 62701, United States
• Phone: 217-726-7050
• Operating Hours: Not specified in content; pickup ready in 24 hours. Book online for availability.
• Accessibility: Downtown location; in-person visits for physical gift cards and services.

Notes

• What makes this salon special: Roots philosophy – Education, Positivity, Growth, Family, Teamwork, Opportunity & Hospitality – ensures consistent excellence. Large, diverse team (e.g., Level 7 stylists like Hannah Hendrickson, Morgan Hanson) with continuing education. Eclectic, vintage decor sparks conversation. Emphasis on client experience from greeting to service. Unique perks like stylist matchmaking, comprehensive spa integration (massage, esthetics), and boutique for take-home products. Award-winning reputation; ideal for hair transformations, weddings, and self-care. New clients encouraged to schedule or take the quiz. Newsletter signup for offers.