Franco's Athletic Club

Overview

Franco’s on Magazine is a vibrant fitness club located in New Orleans, offering a comprehensive gym experience with strength training, cardio, group classes, personal training, and recovery amenities including a dry sauna, hot tub, cold plunge, and steam room. While not exclusively a sauna facility, it integrates wellness features like locker rooms with spa-like elements alongside high-energy workouts, making it ideal for those seeking fitness and relaxation in one spot.

The overall atmosphere is welcoming, motivating, and energetic, emphasizing positive vibes, community, and progress with the motto “Always. Moving. Forward.”. Members enjoy a clean, professional environment with passionate staff, pulsing music in classes, and a social scene through events and group sessions. It’s family-friendly, inclusive for all levels, and fosters a sense of achievement through science-backed programs and personalized support.

Features & Amenities

• Fitness Equipment: Free weights, strength training circuit, cardio machines (treadmills, ellipticals, recumbent bikes), 30-minute express circuit, multi-functional training areas.
• Studio Spaces: Dedicated rooms for group classes like Les Mills BodyPump, indoor cycling (Studio Cycle, RPM, SPRINT), HIIT, yoga, Pilates, barre, and more.
• Recovery & Locker Rooms: Clean locker rooms with dry sauna, showers, hot tub, cold plunge, steam room (noted as under renovation during COVID phases), towel service.
• Additional Perks: Speedy Wi-Fi, active wear boutique, water/bottled drinks at front desk, touchless entry scanners, Mindbody app for reservations and scheduling.
• Tech & Convenience: InBody composition tests, key tag scanning for capacity control, group exercise studio with professional setups.

Services

• Group Fitness Classes (no extra cost with membership; book via Mindbody):
  • Les Mills Programs: BodyPump (barbell strength), BodyCombat (martial arts cardio), RPM/Sprint/Studio Cycle (indoor cycling), CORE (30-min core), Barre (ballet-inspired toning), BodyPump/Combat Mashup.
  • HIIT & High-Intensity: Power 30, Bootcamp, Turf Werq (Tabata-style), Beats & Burn, SPRINT.
  • Mind & Body: Power Yoga, Vinyasa Yoga, YogaHIIT, Restorative Pilates, Fiery Friday Flow, TRX suspension training, Barre Burn, Booty Burn.
• Personal Training: Certified trainers (e.g., Joey, Kyler, Lauren) specializing in athletic performance, beginners, strength, nutrition, injury prevention; one free session with new membership; small group and high-intensity options.
• Other: Corporate memberships (groups of 6+), guest passes, social events/parties; class packages for non-members.

Pricing

• Memberships: Starting at $99 (details via contact; 6-month or month-to-month; includes all amenities/classes). Corporate rates customized.
• Class Packages (for drop-ins/non-members):
  • First Class: $10 (50% off).
  • Single Class: $20.
  • 5-Pack: $75 (30-day expiration).
  • 10-Pack: $100 (60-day expiration).
  • 1 Month Unlimited: $150.
  • 3 Months Unlimited: $250.
  • 6 Months Unlimited: $500.
• Guest Passes (open gym only, no classes): Single day $20, 3-day $45, 7-day $70; members get 1 free guest/month.
• 30-Day Options: Single $150, Couple $199, Group of 3 $259.

Location & Hours

• Address: 2116 Magazine Street, New Orleans, LA 70130 (phone: 504-218-4637, fax: 504-218-4653).
• Operating Hours:
  • Monday–Friday: 5AM–8PM.
  • Saturday: 7AM–6PM.
  • Sunday: 9AM–3PM.
• Note: Hours subject to change for holidays, events, or weather; check social media or emails. Reservations required via Mindbody for time blocks (90-min max workouts).

Notes

Franco’s stands out with its exclusive Les Mills programs, highly certified trainers providing free InBody scans and nutrition guidance, and a recovery-focused spa area (sauna, hot tub, etc.) rare in standard gyms—currently renovated for enhanced experience post-COVID. It prioritizes safety (hand sanitizing, masks optional, capacity limits) and inclusivity for all levels, with dynamic scheduling based on feedback. The club blends NOLA’s lively culture (live music hobbies among trainers) with cutting-edge fitness, offering boutique-class quality at gym prices. No May 2020 dues during closures highlighted community focus; bring own towel/water for classes. Perfect for busy professionals seeking balanced wellness.