The NOW Massage Nashville Gulch

Overview

The NOW Massage Nashville Gulch is a premium massage boutique featuring an infrared sauna as a key wellness amenity. Located on Division Street in Nashville’s vibrant Gulch neighborhood, it provides a serene escape from daily stresses through therapeutic massages, detoxifying sauna sessions, and specialized enhancements.

The overall atmosphere is an approachable luxury neighborhood spa, designed as an oasis for disconnection and reconnection. Guests enjoy high-quality, healing treatments in a calming environment that promotes relaxation, rejuvenation, and inner balance. With custom rituals, energy-balancing therapies, and modern wellness features, it reimagines the traditional spa experience for urban dwellers seeking total well-being.

Features & Amenities

• Infrared Sauna: Delivers deep, soothing heat for detoxification, muscle soothing, improved circulation, glowing skin, and immunity boost. Available in 20-minute or 40-minute sessions.
• Massage Rooms: Private, tranquil spaces equipped for signature Swedish-inspired, energy-balancing, and sports massages.
• Ritual Collective: Exclusive member areas like the Journey Room for enhanced pampering rituals.
• Enhancement Stations: Tools for hot stones, cupping, gua sha, and more integrated into treatments.
• Boutique Shop: Curated products including Nourish accessories, Scent diffusers, Jewelry, Room essentials, and Boutique items.
• Gift Card & Membership Perks: Promotional cards, recurring rituals, and exclusive pricing.
• Additional Touches: Herbal heat packs, scalp oils, eye masks, and calming balms for personalized care.

Services

• Signature Massages:
  • The NOW: Swedish-inspired for rejuvenation, stress relief, anxiety reduction, and total relaxation.
  • The HEALER: Energy-balancing for calming, self-awareness, and emotional stress reduction.
  • The STRETCH: Sports-inspired to stimulate circulation, improve motion, and speed recovery.
• Infrared Sauna Sessions:
  • 20 minutes: Detox and reset.
  • 40 minutes: Deeper renewal and balance.
• Enhancements (add-ons to massages):
  • Crystal Hot Stones (+$20): Heated crystals for tension relief.
  • Gliding Cupping (+$20): TCM for circulation.
  • Prenatal Glow (+$20): For expecting mothers (12+ weeks).
  • Deep Tissue (+$15): Targeted muscle work.
  • Gua Sha (+$15): Rose quartz for stagnation release.
  • Hemp Calm Balm (+$15): Cooling/warming salve with hemp.
  • Fresh Eyes (+$10): Antioxidant eye mask.
  • Herbal Heat Therapy (+$10): Neck/back packs.
  • Scalp Renewal (+$10): Coconut oil stimulation.
• Memberships (Ritual Collective):
  • The Pampered Ritual (80 min): $125 (once/month) or $240 (twice/month).
  • The Sanctuary Ritual (50 min): $95 (once/month) or $180 (twice/month).
• Gift Cards: Customizable for any service, with holiday promo ($20 bonus per $100 spent through 1/1/26).

Pricing

• Massages: Starting at $70 (duration-based; example bookings from $135 for 50-80 min sessions).
• Infrared Sauna:
  • 20 min: $30 ($20 for members).
  • 40 min: $60 ($50 for members).
• Enhancements: +$10 to +$20.
• Memberships: Significantly discounted vs. non-member rates (e.g., non-members pay $175-$350 for equivalent rituals).
• Promotions: Holiday gift card bonuses; next-available appointments start at $135.

Note: Prices are starting rates; full menu varies by duration and customization. Memberships offer the best value with exclusive access.

Location & Hours

• Address: 620 9th Avenue South, Nashville, TN 37203 (Nashville Gulch, on Division Street).
• Contact: 615.763.9675 | gulch@thenowmassage.com | Facebook.
• Operating Hours: 9:00 AM - 7:00 PM daily (Monday through Sunday; currently open with real-time availability).
• Directions: Easily accessible via Google Maps; near other NOW locations in NC and MD.

Notes

What sets The NOW Massage Nashville Gulch apart is its seamless integration of infrared sauna with massage therapy, positioning the sauna as the perfect complement for enhanced detox and recovery. Unlike traditional saunas, infrared penetrates deeper for superior benefits without extreme heat. The Ritual Collective elevates memberships into lifestyle wellness with recurring, affordable luxury. Featured in ABC News, Goop, LA Times, it emphasizes reimagined neighborhood spa luxury—approachable yet elevated. Current promotions, blog insights (e.g., sauna guides), and partnerships make it ideal for self-care gifting. Book online for instant availability, with 9+ slots daily.