Therapy Today

Overview

Therapy Today LLC is a premier massage therapy clinic in Lubbock, Texas, specializing in Myoskeletal Massage Therapy and Medical Massage. Established as the oldest and most recognized Myoskeletal Massage Clinic in West Texas, it combines advanced bodywork techniques with infrared sauna treatments for comprehensive wellness. Led by Jeff Goley, LMT, MMP, MMT—the only Master Myoskeletal Therapist (MMT) in Lubbock—the clinic treats clients as individuals, customizing sessions for pain relief, stress reduction, athletic performance, and rehabilitation.

The overall atmosphere is professional, clean, and private, emphasizing a therapeutic experience over spa relaxation. Clients, including physicians, Texas Tech athletes, and adolescents, report improved daily function, mental clarity, and long-term health. Voted Best Massage in Lubbock for 8 consecutive years, it partners with healthcare providers for holistic care.

Features & Amenities

• Private treatment rooms: Clean, comfortable spaces with massage tables and windows for a serene environment.
• Infrared sauna: Dedicated facility for detoxification, relaxation, and recovery sessions.
• Customized therapy setups: Equipped for deep tissue work, joint mobilization, and trigger point therapy.
• Easy-to-find location: Modern office with ample parking at 3315 81st Street Suite A.
• Professional staff: Licensed therapists trained in multiple modalities, focusing on safety and efficacy.
• Booking convenience: Online scheduling via MassageBook integration.

Services

• Myoskeletal Massage / Deep Tissue: Muscle-balancing techniques with joint mobilization to correct dysfunctional strain patterns, prevent pain, and treat chronic issues. Only certified experts in West Texas.
• Sports Massage: Optimizes recovery time and performance for athletes, working with professionals and Texas Tech sports teams.
• Swedish Massage: Lighter touch for relaxation, with minimal focus on trigger points—ideal for general stress relief.
• Medical Massage: Physician-diagnosed/prescribed protocols targeting superficial muscles, knots, and rehabilitation; adaptable to individual physiology.
• Infrared Sauna Treatments: Enhances detoxification, circulation, and pain relief; complements bodywork for total wellness.
• Additional specialties: Preventive health, sports injury recovery, accident rehabilitation, repetitive stress, and adolescent treatments.

All sessions are tailored to client needs, prioritizing long-term health over generic relaxation.

Pricing

• Pricing information not available on the website. Clients are encouraged to book via MassageBook or call (806) 928-0839 for session rates, packages, or consultations.

Location & Hours

• Address: 3315 81st Street Suite A, Lubbock, TX 79423 (easy access, near major roads; Google Maps integration available).
• Phone: (806) 928-0839
• Email: info@therapytodayllc.com
• Operating Hours:
  • Monday - Thursday: 8:00 AM - 8:00 PM
  • Friday: 8:00 AM - 6:00 PM
  • Saturday: 9:00 AM - 2:00 PM
  • Sunday: Closed

Notes

• Unique differentiators: Jeff Goley brings over a decade of expertise (LMT since 2010, MMP 2011, MMT 2019), making Therapy Today the exclusive provider of advanced Myoskeletal Alignment Therapy (MAT) in the region—developed by Erik Dalton for neurologically driven pain patterns.
• Reputation: Recommended by physicians, chiropractors, and sports therapists; serves high-profile clients like Texas Tech Athletics.
• Holistic approach: Beyond relaxation, focuses on preventive care, performance enhancement, and physician collaboration; continually evolving with new techniques.
• Client focus: Treats men, women, and adolescents; clean, private setting ensures comfort and confidentiality.
• Booking emphasis: Multiple calls-to-action via MassageBook for seamless appointments; Facebook presence for updates.