Pure Royal Finesse

Overview

Pure Royal Finesse (PRF) is a Virginia-based Body Studio & Spa that has evolved into PRF Luxury Suites, a premier suite rental space for independent beauty and wellness entrepreneurs. Originally founded in March 2018 by sisters Angel Brown and Demetrie Williams, the business offered FDA-cleared, nonsurgical body treatments like body contouring and lymphatic massage. Despite challenges from the COVID-19 pandemic, they expanded to PRF Luxury Suites in 2020, shifting focus from direct services to empowering over 50 business owners across three locations in the Hampton Roads area.

The overall atmosphere is empowering and community-oriented, fostering personal growth, brand-building, and success for suite renters. Clients enjoy a luxurious, professional environment with a signature aesthetic featuring stylish waiting areas, creating a welcoming vibe for beauty and wellness services. PRF emphasizes radiating beauty from the inside out through customized, pain-free treatments (in its original model) and now supports a vibrant ecosystem of specialists.

Features & Amenities

• Luxury Suites: Private, affordable rental spaces for independent professionals, with three locations accommodating diverse services.
• Shared Waiting Areas: Elegant communal lounges with a modern, upscale design (e.g., PRF Luxury Suite Waiting Areas).
• Multiple Locations: Centrally clustered for convenience in Portsmouth, VA.
• Community Support: Business formation assistance, networking, and a culture of empowerment for entrepreneurs.
• Signature Aesthetic: Stylish interiors, professional setups, and a focus on high-end beauty experiences.
• Phresh Club Members: Exclusive membership perks (implied through branding).
• Contact & Booking: Easy scheduling via specialist links, phone (757-535-6011 or 757-535-7234), and tour bookings.

Services

PRF no longer provides direct body contouring services but hosts a wide array of independent specialists offering:

Body & Wellness

• Lymphatic Massage, Ultrasonic Cavitation, Wood Therapy, Yoni Steam (historical offerings).
• Massage Therapy (e.g., GiftedHandz Massage).

Beauty & Grooming

• Nails: Nail art by Tonaja, Rakeya, Knailology, Lex’s Beauty Loft, Nailed by Lee Lee.
• Hair: Braiding (Pretty Pleased Co., Elevated Braids, Sister Strands, JazzyBraided It), styling (Amour Hair Affair, Fancy Styles, Hair by Tiera Monea), locs (Flourish The Loc Spa, Precision Locs), barbering (Back 2 Life Cuts, D-Boy Kutz).
• Lashes & Brows: Lash extensions (Foxxy Lashes, Lashville, Lashed by SM, Jazzy Aesthetics).
• Waxing & Esthetics: Waxing (Outer Beauty Waxtique, The Glazed Cat), skincare.

Other

• Makeup: Kireiface, Pretty Little Faces.
• Teeth Whitening: Specialists like Fantasia.
• Tattooing: Saixtatt00s, CP Tatted Me.
• Home Health & Events: Barbara Compassionate HomeCare, The Party Spot (event planning).
• Cosmetology: Get the Look by Dalicia, DrayaDidIt, Luvly Devine, The Peacock Experience.

Clients book directly with specialists via links (e.g., Acuity, Vagaro, StyleSeat).

Pricing

• No specific pricing details available on the site for suite rentals or services.
• Services priced individually by independent specialists.
• Contact for suite rental rates or tour scheduling.

Location & Hours

• Primary Location: 3244 Academy Ave, Portsmouth, VA 23703.

• PRF 2.0 Luxury Suites: 3270 Academy Ave, Portsmouth, VA 23703.

• Suite Life Studios: 3214 Academy Ave, Portsmouth, VA 23703.

• Operating Hours: Not specified; book via specialists or call 757-535-6011 / 757-535-7234 for availability.

• Social: Instagram & Facebook (@pureroyalfinesse, @prfluxurysuites).

Notes

• Unique Differentiator: PRF stands out by transitioning from a service provider to a supportive hub for entrepreneurs, offering affordable suites and business guidance amid industry challenges. Sisters Angel and Demetrie retired from body contouring to uplift others, creating a unique community culture in Hampton Roads.
• Growth Story: Rapid expansion post-2018 founding; now supports 50+ owners despite pandemic setbacks.
• Client Focus: Nonsurgical, no-downtime treatments (originally); now a one-stop beauty destination.
• Testimonials: Suite owners praise the environment (e.g., via images and quotes).
• Booking Tip: Click specialist photos for direct scheduling; tours available for potential renters.