Pure Sweat

Overview

Pure Sweat Sauna Studio in Winston-Salem, NC, is a premium wellness facility specializing in infrared sauna therapy and cold plunging. It offers private, cabin-style suites equipped with full-spectrum infrared saunas from Sunlighten, combined with state-of-the-art cold plunge tubs for contrast therapy. The studio emphasizes whole-body health benefits like detoxification, weight loss, pain relief, reduced inflammation, immune boosting, muscle recovery, and glowing skin.

The overall atmosphere is serene and rejuvenating, designed for unplugging, meditation, and self-care. Guests enjoy ambient chromotherapy lighting, customizable music, complimentary towels, wraps, chilled essential oil cloths, and access to body tools. Each session promotes a “when you feel good, life is good” mindset, with private suites ensuring privacy and luxury. The space fosters recovery, de-stressing, and community through memberships and shareable packages.

Features & Amenities

• Private Cabin Suites: Custom-designed Sunlighten infrared saunas with full-spectrum (Far, Mid, Near) wavelengths for optimal health benefits.
• Cold Plunges: Generously sized tubs allowing full-body and head submersion, with river-inspired water flow for enhanced therapy.
• Contrast Therapy Suites: Combine sauna and plunge, with ensuite showers stocked with all-natural bath products.
• Enhancements: Chromotherapy, entertainment options, fitness/recovery accessories, chilled under-eye masks, peppermint oil cloths, and beauty/health elixir kits (available for purchase).
• Additional Perks: Hydration stations, stretch areas, meditation spaces, and a la carte supplements.
• Lounge & Lobby Areas: Comfortable seating, hallway, and greeting spaces for relaxation before/after sessions.
• Retail: Exclusive member discounts on wellness products.

Services

• Infrared Sauna Sessions:
  • 45-minute session in a private suite (60-minute total slot for 1 person).
  • 2-person option available.
• Contrast Therapy Sessions:
  • 60-minute alternating hot/cold therapy (75-minute slot).
  • Starts with infrared sauna, followed by cold plunge; 1 or 2 persons.
• Memberships & Packages: Shareable with a +1, 1-month rollover, flexible terms; perks include reduced pricing and retail discounts.
• New Client Specials: Intro 3-Packs for saunas or contrast therapy.
• Holiday Specials: Gift cards with free sessions, Detox + De-Stress deals.
• Gift Cards: Customizable for sauna or contrast therapy.

Pricing

• New Client Intro 3-Packs (30 days):
  • Sauna (1 person): $75
  • Sauna (2 persons): $105
  • Contrast Therapy (1 person): $150
  • Contrast Therapy (2 persons): $195
• Holiday Specials:
  • Gift Card + Holiday Sauna: $100
  • Gift Card + Holiday Contrast: $200
  • Detox + De-Stress Contrast (1 person): $50
  • Detox + De-Stress Contrast (2 persons): $75

Pricing for single sessions/memberships/packages available via booking links; contact studio for details. Reduced rates for members on add-ons.

Location & Hours

• Address: 901 Trade Street Northwest, Winston-Salem, NC 27101
• Contact: 336.705.4675 | wsnc@puresweatstudios.com
• Operating Hours: Not specified on the website; book via Mindbody platform for availability.

Notes

What sets Pure Sweat Sauna Studio apart is its focus on synergistic contrast therapy, amplifying benefits of infrared heat and cold exposure for superior recovery and mental health. The use of high-end Sunlighten saunas and advanced cold plunges with unique features like water flow distinguishes it. Emphasis on personalization (e.g., chromotherapy, music) and community (memberships shareable with a +1) makes it lifestyle-friendly. It’s positioned as a hub for holistic wellness in Winston-Salem, with strong social media presence and easy online booking.