Purify

Overview

Purify RVA is a female-owned and operated infrared sauna studio with over a decade of experience in Richmond, Virginia. Specializing in fully private infrared sauna suites, it offers a luxurious, comfortable alternative to traditional saunas, providing deeper penetration of heat for enhanced detoxification and health benefits. The overall atmosphere is one of quiet relaxation, restoration, and wellness, emphasizing privacy, cleanliness, and personalized experiences. Clients enjoy detoxing, unwinding, and recovering in serene, spacious suites equipped with modern amenities, often describing it as a ‘lifestyle’ rather than a trend.

Features & Amenities

• Private infrared sauna suites with medical-grade heaters reaching up to 140°F, accommodating 1-2 people.
• Chromotherapy (color light therapy) in every sauna for emotional and physical balance (e.g., red for energy, blue for relaxation).
• Red light therapy (RLT) included in all sauna sessions, promoting cellular repair, reduced inflammation, and skin rejuvenation.
• Cold plunge tubs (Short Pump location only) for contrast therapy, improving circulation and mental clarity.
• Cooling aromatherapy towels, filtered water stations, and plush towel wraps provided.
• Spacious suites with Bluetooth speakers (headphones recommended), adjustable temperatures, and chromotherapy controls.
• Spotless facilities, virtual tour available, and retail discounts for members.
• Guest privileges allowing bookings at both locations.

Services

• Infrared Sauna Sessions: 40-minute sessions focused on detox, pain relief, weight loss, cardio benefits, skin purification, and improved sleep.
• Cold Plunge Therapy: Standalone ice baths to awaken body and mind.
• Contrast Therapy: Alternating sauna and cold plunge for optimal recovery.
• Red Light Therapy: Standalone or bundled, non-invasive healing.
• Memberships: Flexible plans with no contracts, including 2/4/8 visits or unlimited access.
• Packages: Pre-paid singles, 4-packs, or 8-packs (sharable).
• Gift Cards: Customizable for any service.
• Introductory BOGO offers for new clients.

Pricing

New Client Introductory Offers (use within 14 days, non-transferable):

• First Time Sauna BOGO: $39
• First Time Cold Plunge BOGO: $19
• First Time Contrast Therapy BOGO: $59
• First Time Red Light Therapy BOGO: $29

Sauna Memberships (month-to-month, no contract, max 1 session/day):

• 2 Visits/mo: $49
• 4 Visits/mo: $89
• 8 Visits/mo: $159
• Unlimited: $199

Sauna Packages (1-year expiration, sharable):

• Single: $39
• 4-Pack: $139
• 8-Pack: $229

Cold Plunge (Short Pump only):

• Single: $19
• 4-Pack: $69
• 8-Pack: $129

Contrast Therapy (Short Pump only):

• Single: $59
• 4-Pack: $199
• 8-Pack: $349
• 4x/mo Membership: $139

Unlimited Sauna + Cold Plunge: $299/mo

Members get guest privileges, 15% off retail, and add-ons at $17.50.

Location & Hours

• Two Locations:
  • Patterson Ave (Richmond proper) – Full sauna and red light services.
  • Short Pump (Greengate) – All services, including cold plunge and contrast therapy.
• Specific addresses not listed; book via MindBody online.
• Hours: Not explicitly detailed; studios open daily (e.g., post-Thanksgiving at 10am), with online booking availability. Closed major holidays like Thanksgiving.

Notes

• What Makes Purify Special: Woman-owned local business prioritizing community, with no contracts and lifetime rate locks for members. Stands out for private, comfortable experiences vs. communal saunas, producing 7x more detoxifying sweat. Proven benefits backed by science (e.g., cardio equivalent to exercise, heat shock proteins). Highly rated for cleanliness, friendly staff, and transformative results like clearer skin and energy boosts. Supports holidays with specials (e.g., Black Friday 50% off first month). Emphasizes etiquette for a peaceful vibe, with policies like 4-hour cancellation ($15 fee otherwise). Ideal for athletes, stress relief, and holiday recovery.