Embrace North

Overview

Embrace North is a premier wellness facility in Minneapolis dedicated to sauna and cold water immersion practices. Headquartered in the Marcy Holmes neighborhood, it serves as a place for connection and wellbeing through the longstanding traditions of sauna and cold plunges. The business aims to make these therapies accessible to as many people as possible via affordable memberships and an intuitive mobile app.

The overall atmosphere emphasizes community, recovery, and rejuvenation. Visitors engage in cycles of 10-20 minute sauna sessions (at 190-200°F) followed by 1-5 minute ice baths, repeating for 2+ rounds. The space fosters a social yet focused environment, with open saunas, rinse stations, and amenities designed for comfort and hygiene. It’s ideal for stress relief, physical recovery, and mental clarity, with a modern, clean setup promoting repeated visits.

Features & Amenities

Embrace North offers a well-equipped facility tailored for sauna and cold therapy enthusiasts:

• Three electric saunas set to 190-200°F, all open seating with no assigned spots.
• Cold plunge/ice bath for immersion up to 5 minutes, with rinse stations before and after.
• Showers: One full shower and two open rinse showers.
• Changing areas: Three individual changing rooms.
• Bathrooms: Three total, including one ADA-compliant.
• Lockers: Secure, resettable combination locks (no personal locks needed).
• Towel rentals available (bring your own recommended).
• App integration for seamless booking, account management, and scheduling.
• Parking: Street parking, plus two nearby lots (west and east of the building).

Services

Core services revolve around guided sauna and cold immersion protocols:

• Standard Sessions: Complete rounds of sauna (10-20 min) + cold plunge (1-5 min), 2+ rounds per visit. Arrive 5 minutes early.
• Memberships & Drop-Ins: Unlimited access subscriptions, single sessions, and first-timer packages.
• Trial Offer: Two complimentary credits for new visitors to try sauna & cold.
• Subscription Freezes: Up to 3 months, processed via form (allow 48 hours).
• HSA/FSA Reimbursement: Eligible via Truemed evaluation ($30 fee for Letter of Medical Necessity covering 12 months).
• Age Requirements: 16+ with adult supervision; 18+ unaccompanied.
• Additional: Waiver signing required; app-based booking essential.

Pricing

Embrace North emphasizes affordability with flexible options:

• Unlimited Access Subscription: $39.95 per month – known as the “Home of the Fire & Ice Subscription.”
• Drop-Ins: Available via app (specific pricing not listed; purchase through shopping bag).
• First-Timer Special: Two free sessions – claim via form or app checkout.
• HSA/FSA: Reimbursable for eligible users after Truemed process.

Pricing supports drop-ins, memberships, and trials, with all bookings handled through the Embrace North app.

Location & Hours

• Address: 811 9th St SE, Minneapolis, MN 55414 (Marcy Holmes neighborhood).
• Google Maps: Easily accessible; parking lots and street options nearby.

Operating hours are not explicitly detailed on the site but available via the Embrace North app schedule or dedicated schedule page. Sessions are bookable in real-time through the app.

Notes

What sets Embrace North apart:

• App-Centric Experience: Highly recommended Embrace North app (iOS/Android) for booking, waivers, payments, and management – streamlines everything from trials to freezes.
• Accessibility Mission: Low-cost unlimited access ($39.95/mo) democratizes sauna/cold therapy.
• Community Focus: Promotes connection alongside health benefits like recovery and resilience.
• New Location Highlights (opened Fall 2023): State-of-the-art cold pool and custom electric saunas.
• Safety & Inclusivity: Comprehensive FAQs, COVID-aware waivers, ADA bathroom, and health confirmations required.
• Contact: info@embracenorth.com for questions; waivers and forms online.

This facility stands out for its modern, user-friendly approach in a vibrant urban spot, making wellness rituals simple and social.