Aurora Pools and Spas

Overview

Aurora Pools & Spas is a family-owned and operated business established in 1982, serving as Lexington’s premier pool builder, spa retailer, and outdoor living expert in central Kentucky. While primarily known for pools and hot tubs, they offer a wide selection of Finnleo® Traditional and Infrared Saunas, positioning themselves as a one-stop shop for backyard wellness and recreation. Customers can explore saunas alongside hot tubs, swim spas, above-ground and semi-inground pools, patio furniture, grills, fireplaces, and pool chemicals in their expansive 30,000 square feet showroom.

The overall atmosphere is welcoming and hands-on, emphasizing customer education and satisfaction. Visitors are invited to test soak in hot tubs and view saunas firsthand, creating an immersive experience to envision backyard oases. The business prides itself on knowledgeable staff, budget-conscious guidance, and a commitment to 100% customer satisfaction, fostering a family-like environment backed by glowing testimonials.

Features & Amenities

• Massive Showroom: Over 30,000 sq ft showcasing the largest selection of recreational products in the area, including saunas, hot tubs, pools, and outdoor accessories.
• Saunas: Widest variety of Finnleo® Traditional Saunas (e.g., Custom Cut, Designer Series) and Infrared Saunas at competitive prices.
• Hot Tubs & Swim Spas: Brands like HotSpring, Bullfrog, Wellis, Nordic, Artesian, Innova; test soaks available; swim spas for exercise and relaxation (e.g., Endless Pools).
• Pools: Above-ground pools with top selections at great prices; exclusive Stealth Semi-Inground Pools blending aesthetics and affordability.
• Outdoor Living: Patio furniture from top manufacturers, Traeger wood-fired grills, fireplaces, and more.
• Water Care: Expert-recommended chemicals and maintenance products for pools and spas.
• Additional Perks: Free hot tub planning guide, wishlist builder, model comparator, and financing options.

Services

• Sales & Consultation: Personalized guidance to select saunas, hot tubs, pools, or spas fitting budgets and backyards; quotes via online tools or in-store.
• Installation & Construction: Above-ground and semi-inground pool installation; hot tub delivery and setup by skilled techs (e.g., praised for efficiency).
• Maintenance Support: Water testing and analysis by experts; seasonal advice like winterization and balancing.
• Financing: Flexible options for pools, spas, and hot tubs.
• Customer Resources: FAQs, blog on health benefits (e.g., saunas for wellness, hot tub safety), and planning guides.
• After-Sales Service: Ongoing support, praised in reviews for responsiveness even after hours.

Pricing

• Specific pricing not listed on the site; emphasizes incredible prices and value.
• Customers encouraged to request quotes via forms for hot tubs, pools, or custom builds.
• Competitive positioning as the largest retailer with best deals; financing available to fit budgets.

Location & Hours

• Location: Lexington, KY showroom, serving central Kentucky and surrounding areas (e.g., Richmond).
• No exact address or operating hours provided in content; invites visits to the store for in-person viewing and test soaks.

Notes

• What Makes It Special: Long-standing family operation (40+ years) with a reputation for unparalleled customer service, as evidenced by numerous 5-star reviews praising staff like Justin, Ethan, Chad, and installation teams for professionalism, patience, and going “above and beyond.”
• Unique Differentiators: Largest showroom in the region; exclusive products like Stealth semi-inground pools and Finnleo saunas; focus on health & wellness (e.g., muscle recovery, stress relief via saunas/hot tubs); blog educates on benefits like sauna differences (traditional vs. infrared) and safety.
• Customer Focus: Treats big investments like pools/spas with care; handles challenges (e.g., rocky installations) expertly; high repeat business (e.g., 19 years of loyalty).
• Stands out for local expertise over big-box alternatives, ensuring quality products and service.