The Kroc Center Hampton Roads

Overview

• The Salvation Army Ray & Joan Kroc Corps Community Center in Hampton Roads, Norfolk, VA, is a comprehensive family-oriented community center (not a dedicated sauna business, but featuring aquatics and wellness facilities including a heated pool, lazy river, and fitness areas closest to spa-like amenities).
• Atmosphere and experience: Welcoming and inclusive with the motto “You Belong Here”, emphasizing community, faith, health, personal growth, and family bonding. It serves as a beacon of hope, blending physical fitness, arts, youth programs, spiritual services, and outreach in a safe, inspirational environment funded by Joan Kroc’s philanthropic vision.

Features & Amenities

• Aquatics: 25-yard, 4-lane pool (84°F), water slide, lazy river, beachfront play area – ideal for family fun and relaxation.
• Fitness Center: Over 50 cardio machines, free weights, indoor track, two group fitness rooms, and cycling studio.
• Gymnasium: Multipurpose space for basketball, volleyball, pickleball, and more.
• Performing Arts: 368-seat theater, conference room, 2 classrooms, 3 banquet spaces.
• Childcare: Child Watch (6 months–6 years) and Tween Scene (7–12 years) with play areas, arts, books, and educational TV (free with family membership; max 2 hours; parents must stay on-site).
• Other: Event rental spaces, kitchen/catering, online registration portal.

Services

• Fitness & Aquatics: Group classes, swimming lessons, open swim, personal training (details via membership).
• Youth Programs: Kroc Camp, Kroc Kids, afterschool care, Heartstrings & Valves music program (violin/trumpet for grades 1–6, $15/week; includes meals, homework help, transport from select schools).
• Music & Arts: Private lessons (piano, guitar, brass, woodwinds), School for Performing Arts (guitar, piano, acting, stage craft), hands-on instruction by certified educators.
• Spiritual: Kroc Church – Sunday School (10 a.m.), Worship (11 a.m.), Bible studies, women’s/men’s ministries, prayer meetings, young adult groups.
• Community Outreach: Free at-risk afterschool meals, events (e.g., movie nights), program guides, careers.
• Rentals & Events: Spaces for meetings, performances, family gatherings.

Pricing

• Music Lessons:
  • 30-min: Members $30, Non-members $40.
  • 60-min: Members $50, Non-members $65.
• Performing Arts Classes (e.g., guitar, piano, acting; 6–8 weeks):
  • Members $95, Non-members $115.
• Child Watch/Tween Scene: Free with family membership.
• Heartstrings & Valves: $15/week ($30 with extended care).
• General Membership: Required for full access (details at membership page or call 757-622-KROC); day passes/events may vary (e.g., free movie nights).
• No specific sauna/spa pricing; aquatics/fitness included in membership.

Location & Hours

• Address: 1401 Ballentine Blvd., Norfolk, VA 23504.
• Phone: 757.622.KROC (5762).
• Email: KrocHRInfo@uss.salvationarmy.org.
• Social: @krochamptonroads on Facebook/Instagram.
• Facility Hours:
  • Sun: 1–6 p.m.
  • Mon–Fri: 6 a.m.–9 p.m.
  • Sat: 8 a.m.–7 p.m.
• Child Watch: Mon–Fri 8 a.m.–12 p.m. & 4–8 p.m.; Sat 8 a.m.–12 p.m.

Notes

• What makes it special: Part of 29 nationwide Kroc Centers from Joan Kroc’s $1.5B bequest; opened 2014 after $105M investment. Unique blend of Salvation Army’s evangelical mission (preach gospel, meet needs without discrimination) with top-tier facilities for all ages/incomes. Emphasizes transformation via fitness, arts, faith, and outreach (e.g., free meals). Led by experienced team (e.g., Executive Director James Sisson, Senior Kroc Officer Captain Ruth Cancia). Equal opportunity provider; non-discriminatory. Download 2025 Fall/Winter Program Guide for full schedules.