Pool Works

Overview

Pool Works Inc. is Wisconsin’s premier pool, spa, and sauna builder and retailer, established in 1987 as a family-owned business in De Pere, Wisconsin. While primarily renowned for constructing high-quality swimming pools and installing hot tubs (spas), the company also features saunas in its expansive showroom alongside pools, spas, chemicals, and accessories. The facility type combines a 10,000+ square foot showroom, design center, fully-stocked retail store, and in-house service department, supporting everything from custom builds to lifetime maintenance.

The overall atmosphere is welcoming, family-oriented, and inspirational, emphasizing long-term customer relationships over mere sales. Visitors enjoy complimentary coffee or ice cream while exploring ideas, with walls showcasing real customer projects. The experience focuses on peace of mind, professional guidance, and fun, backed by owned excavation equipment, expert staff, and innovative tools like Spin 360 Water Lab Technology for free water analysis. It’s a one-stop destination for transforming backyards into lifelong lifestyle enhancements.

Features & Amenities

• Massive Showroom: Over 10,000 sq ft displaying pools, spas, saunas, chemicals, cleaning supplies, accessories, and inspirations; constantly updated with industry trends.
• Design Center: Professional team for site inspections, custom engineering, and backyard vision realization.
• Fully-Stocked Retail Store: High-quality chemicals, filters, covers (e.g., WeatherShield for spas), water monitors like iCare, leaf vacuums, and more; 24/7 online shopping with free delivery on service calls or in-store pickup.
• In-House Service Department: Full-time trained technicians, complete parts inventory, pool/spa openings/closings, and winter maintenance support.
• Customer Perks: Loyalty Points Program (1 point per $1 spent, $10 credit per 100 points), Token Tuesdays ($5 off future purchase over $25), and photo contests for Pool Works Ca$h.
• Tech Innovations: Phone-controlled spa systems (Control My Spa for Vita, In.Touch 2 for American Whirlpool), free water testing, and TDS analysis.
• Awards & Certifications: Best of the Bay Winner, NSPF Certified, Pool & Hot Tub Alliance member, Carecraft Member (elite quality assurance).

Services

• Pool & Spa Construction: Custom concrete inground pools, fiberglass pools (Thursday Pools), liner pools, above-ground (Carvin, Radiant Metric Series), semi-inground, and commercial pools.
• Spa/Hot Tub Services: Sales, installation, winterization tips (e.g., cover maintenance, water balancing, filter cleaning), daily checks, and remote monitoring.
• Maintenance & Openings: Spring/fall pool/spa openings ($130/hr first tech, $70/hr second), chemical balancing, filter replacement/backwashing, auto cover cleaning/protection.
• Retail & Supplies: Chemicals (Algaebreak, Frog kits), covers, sanitizers (chlorine, Baquacil), and accessories; free water analysis.
• Design & Consultation: One-on-one assistance, financing options, and project galleries.
• Service Support: 7 days/week in peak season via phone/text (920.339.9801), email (service@poolworksinc.com), or onsite retail staff.

Pricing

• Specific pricing not listed on the site; billed at time and materials for services (e.g., pool/spa openings: $130/hour first technician, $70/hour second; anchor cover storage $250).
• Promotions: Annual One Day Sale (e.g., March 1st), in-stock pools/spas for immediate delivery, loyalty rewards, and Token Tuesdays.
• Returns: 30-day policy on unopened items (15% restocking fee); special orders at discretion.
• Online store excludes cash value for points; financing available for projects.

Location & Hours

• Location: De Pere, Wisconsin (near Green Bay); massive showroom open for visits, appointments recommended via contact form.
• Contact: Phone/Text: 920.339.9801, Email: service@poolworksinc.com.
• Operating Hours: 7 days/week during spring/summer seasons; specific hours not detailed—call for details. 24/7 online shopping.

Notes

• What Makes Pool Works Special: Family legacy since 1960 (Kubiak family), evolved into full-service operation owning equipment for efficiency. Holistic approach invests in customer happiness from design to lifetime service, unlike sales-only competitors.
• Unique Differentiators: Freebies like water testing and coffee/ice cream; community events (Dog Days of Summer Pet Contest); winter spa survival guides to prevent freeze damage; Carecraft membership ensures top-tier workmanship.
• Customer Focus: Emphasis on prevention (e.g., daily spa checks, snow removal from covers); versatile installs (slopes, hills); in-stock readiness for quick delivery.
• Testimonials via Actions: Photo submissions for Ca$h, project galleries, and rep…