The Wellness Lab

Overview

The Wellness Lab is a premier contrast therapy and fitness studio located in Rochester, NY, designed as the official health club for vital communities. It combines traditional and modern recovery modalities, including saunas, cold plunges, and contrast therapy, with a dynamic fitness space to create a holistic wellness experience. The facility emphasizes recovery as a ritual, blending science-backed therapies with intentional movement to recalibrate the body, realign the mind, and restore overall well-being.

The overall atmosphere is transformative and communal, fostering a sense of discipline, presence, and connection. Visitors describe it as a sanctuary where high-performance recovery meets mindfulness, with cozy saunas for warmth, invigorating cold plunges for resilience, and a turf room for purposeful training. It’s ideal for athletes, wellness enthusiasts, and those seeking mental and physical optimization in a supportive, tight-knit environment.

Features & Amenities

• Dry Sauna: Traditional dry heat for deep sweating, detoxification, and muscle relaxation.
• Infrared Barrel Sauna: Penetrating heat at lower temperatures for enhanced circulation, pain relief, and skin health; includes red-light therapy elements.
• Cold Plunge Baths: Signature variety of cold tubs for contrast therapy, reducing inflammation and boosting energy.
• Private Contrast Suites: State-of-the-art rooms for alternating hot/cold sessions, with options for individual or group use.
• Fitness Turf Room (Garden Room): Freestyle space with free weights, barbells, kettlebells, cardio equipment, and a daily W.O.D. (Workout of the Day) for strength, endurance, and mobility.
• Additional Amenities: Private showers in the bath and spa room (first-come, first-served), traditional sauna and cold plunges in the free flow area.

Services

• Sauna Sessions: Private infrared sauna (30 min or 45 min).
• Cold Plunge Sessions: 20-min private plunges.
• Contrast Therapy: 55-min dynamic hot/cold cycles in private suites.
• Free Flow Day Pass: Unlimited time in turf room, traditional sauna, and cold plunges (60-min booking intervals for scheduling).
• Memberships: Unlimited access options (e.g., All-Access, Contrast Therapy, Sauna, Plunge, Free Flow) and limited packs (4x/month).
• Wellness Packs: Multi-session bundles (2-pack or 5-pack) for saunas, contrast, plunges, or free flow.
• Group Experiences: Guest additions for private rooms; partnerships for classes like Sculpt on turf.

Recommended protocol: 15-20 min sauna + 2-5 min plunge, repeat 1-2x, ending cold. Attire: Bathing suit or athletic wear.

Pricing

Single Sessions:

• Infrared Sauna (30 min): $39
• Infrared Sauna (45 min): $49
• Contrast Therapy (55 min): $54
• Cold Plunge (20 min): $25
• Free Flow Day Pass: $25

Unlimited Monthly Memberships:

• Unlimited Free Flow: $89
• Unlimited Plunge 20: $115
• Unlimited Sauna 30: $124
• Unlimited Sauna 45: $154
• Unlimited Contrast Therapy: $184
• All-Access: $225

Limited Memberships (4x/month):

• Sauna: $80
• Contrast: $125

Wellness Packs (examples):

• 5-Pack Sauna 30: $104
• 5-Pack Contrast 55: $154
• 2-Pack Sauna 30: $54

Specials: Winter Sauna Unlimited ($99/mo for 3 months). Late fees: $10 for <12-hour cancels/no-shows.

Location & Hours

• Address: 1350 University Avenue, Rochester, NY 14607
• Contact: contact@thewellnessrecoverylab.com; Chloe (585-797-9747), Vinny (585-690-0693)
• Hours:
  • Monday–Friday: 7:00am - 8:00pm (CLOSED WEDNESDAYS)
  • Saturday–Sunday: 8:00am - 5:00pm

Bookings via as.me portal; up to 365 days in advance, 12-hour cancel policy.

Notes

What sets The Wellness Lab apart is its contrast therapy philosophy, rooted in alternating hot/cold exposures for profound mental (stress reduction, mood boost, resilience) and physical benefits (inflammation reduction, immunity, recovery). Co-founded by Chloe Agostinelli (fitness advocate, Hyrox competitor) and Vinny Asito (athletics expert), it builds a Rochester community for hybrid athletes and wellness seekers. Integrates fitness with recovery (train, sauna, plunge), hosts events/classes, and promotes rituals like W.O.D. Backed by detailed health benefits lists, it’s more than a sauna—it’s a performance ecosystem for daily optimization.