Leisure Concepts

Overview

Leisure Concepts is a long-established retailer specializing in saunas, hot tubs, spas, bathtubs, and related leisure products based in Madison, Wisconsin. With nearly 40 years in business, they stand out as the longest-operating spa dealer in the Madison area, having outlasted 14 competitors. The business emphasizes high-quality, in-stock products ready for immediate delivery, including a wide range of saunas (traditional Finnish, infrared, modular, custom-built, indoor/outdoor) and hot tubs from premium brands like Viking, Vita, Wellis, and Innova. Their large showroom offers a virtual tour via Google Maps, showcasing cutting-edge technology in a welcoming environment focused on customer education, reliable service, and long-term ownership success.

The overall atmosphere is professional and customer-centric, with a focus on perimeter-insulated spas for better serviceability, quiet operation, and energy efficiency. They prioritize training buyers on water care, maintenance, and usage to ensure a stress-free, enjoyable experience. Hot tubs and saunas are highlighted as in stock now, promoting quick gratification and reliability over hype-driven full-foam alternatives.

Features & Amenities

Leisure Concepts offers an extensive selection of premium features across their product lines:

• Saunas:

  • Indoor saunas (Vita, Sisu panel-built)
  • Modular saunas (3-hour setup, portable Finnish)
  • Custom-cut built-in and permanent saunas
  • Outdoor free-standing and traditional Finnish kits
  • Lowest EMR far-infrared saunas (120V plug-in, Finnleo)
  • Sauna heaters, accessories (buckets, thermometers)

• Hot Tubs & Spas:

  • Rotationally molded spas (e.g., Fantom 6-passenger)
  • 2-8 person models (Viking, Vita L500 series, Wellis European-crafted, Innova)
  • Swim spas (Vita, Wellis)
  • Advanced features: UV/Ozone purification, LED lighting (interior/exterior), multi-layer insulation, quiet pumps

• Bathtubs (complementary offerings):

  • Whirlpool, air, combo, soaking, walk-in, freestanding
  • LC Pro and Premier series with honeycomb floors, adjustable legs, double-reinforced piping
  • Sizes from 60" under to XL 2-person

• Additional Amenities:

  • Showroom with floor models and discounted displays
  • Chemicals, filters, pillows, supplies
  • Superior packaging and construction (e.g., Lucite acrylic shells, robotic polyurethane reinforcement)

Services

• Delivery & Installation: Free or included delivery (up to 50-60 miles); detailed guides for tubs, saunas (rough-in suggestions, custom sauna prep)
• Service & Repairs: Full-service department ($99/hour service call, up to 50-mile radius); parts sales for DIY; warranty support (LC Pro, commercial)
• Customer Training: In-depth sessions on water chemistry, startup (winter/summer), maintenance; toll-free support (800-809-9111)
• Customization: Custom-designed saunas, tub packages (whirlpool/air/combo upgrades)
• Shipping & Supplies: Nationwide shipping for chemicals/accessories; in-store pickup

Pricing

Pricing varies by model and customization; many items call for pricing (e.g., Viking hot tubs). Examples:

• Bathtubs (LC Pro Series): Starting at $1,299 (60x32 oval) to $3,299 (Premier 73x43); discounts up to $1,000
• Hot Tubs: Rotationally molded (e.g., Fantom 6-person) from ~$0 listed (contact for quote); premium brands like Wellis/Bueno differentiated by features
• Saunas: Not explicitly listed; modular/outdoor kits competitive; infrared 120V models emphasized for value
• Accessories/Chemicals: Affordable, with bundles; floor models discounted

Most spa prices include delivery and starter chemicals.

Location & Hours

• Address: Madison, WI (Google Maps: 43.0369586, -89.3957881)
• Showroom: Large indoor space with hot tubs/saunas on display; virtual fly-through available
• Hours: Monday-Saturday year-round; Sundays March-November; supplies shipped 5 days/week

Notes

What makes Leisure Concepts special:

• Proven Longevity: 40+ years, ~10,000 customers; focuses on perimeter insulation (vs. full-foam pitfalls like leaks, no service access)
• Superior Wellis vs. Bueno: 3-layer insulation, advanced ozone (Ozomix/UV), durable covers, more LEDs
• Customer-First Philosophy: Extensive training prevents issues; service beyond warranty; rejects energy-saving myths for practical durability
• In-Stock Readiness: Hot tubs/saunas available now; custom options with expert rough-in advice (e.g., 86" ceiling max, specific wiring)
• Health Focus: Promotes saunas/hot tubs for wellness (top 10 health reasons page); quiet, efficient designs for home/outdoor use

This family-oriented dealer prioritizes value, serviceability, and education over gimmicks, e…